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Dri Mark Shines in Prudential TV Ad


Dri Mark Shines in Prudential TV Ad

November 16, 2017


Bethpage, NY, September 11, 2013 – Dri Mark Products, Inc., the leading manufacturer of OEM writing instruments
and loss prevention security systems, was a glow in the recent Prudential Financial Inc. television ad
“Rethinking Retirement”.

The television ad featured a bright yellow, curved wall that was covered in a custom formulation of Dri Mark’s
dry erase ink. Working collaboratively and creatively with Prudential’s contacts, the custom ink was supplied
for Prudential’s Bring Your Challenges financial ad campaign.

Focusing on retirement, the ad poses the question: …if you could pay yourself to do what you love in
retirement, what would you do? The scene in the ad features the experiment they conducted where the
respondents mark their declarations on the yellow wall. As they note their preferences, the dry erase ink is
actually being removed from the wall surface.

For more information on Dri Mark’s specialty inks, molding operations and custom projects, contact

About Dri Mark Products, Inc.: Since 1957, Dri Mark has been a leading manufacturer of markers, highlighters, specialty inks, pens,
and patented security products. Headquartered in Bethpage, NY, Dri Mark ’s OEM division manufactures products for
school/education, craft, medical, cosmetic and related consumer goods companies. Promotional Products are available though our
strategic alliance with Beacon Promotions, Inc. The Security/Retail division supplies unique loss protection security systems to massmarket retailers who are serviced through wholesale distributors. For more information on Dri Mark, visit or Follow us on Twitter

About Prudential Financial Inc.: Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement related services, mutual funds, investment management, and real estate services. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century.